000 00906nam a2200301u##4500
001 genk/215959
003 POUNB
005 20240110041636.0
020 _a025616911X
_c12.00
040 _aмченко
_brus
041 _aeng
044 _aUS
100 1 _aRangan,V. K.
_qV. Kasturi
_4aut
245 0 0 _aBusiness marketing strategy
_bcases, concepts, and applications
_cV. K. Rangan, B. P. Shapiro, R. T. Moriarty
260 _aChicago
_bIrwin
_c1995
300 _aXIV, 850p.
440 0 _aThe Irwin Series in Marketing
084 _a65.050.24
_2rubbk
700 1 _aShapiro,B. P.
_qBenson P.
_4aut
700 1 _aMoriarty,R. T.
_cJr.
_qRowland T.
_4aut
942 _cBOOK
090 _xR 196
991 _bgenk
_c65.050.24/R 196-011028
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _asheet
_bnb
_2rdacarrier
999 _c1694056
_d1694056