000 00777nam a2200277u##4500
001 genk/214427
003 POUNB
005 20240110041044.0
020 _a0256197830
_c10.00
040 _aмченко
_beng
041 _aeng
044 _aUS
100 1 _aMcDonald,W. J.
_qWilliam J.
_4aut
245 0 0 _aDirect marketing: an integrated approach
_cW. J. McDonald
260 _aBoston;
_bIrwin/McGraw-Hill
_c1998
300 _a532p.
440 0 _aThe Irwin/McGraw-Hill Series in Marketing
084 _a65.050.24
_2rubbk
942 _cBOOK
090 _xM 135
991 _bgenk
_c65.050.24/M135-607093
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _asheet
_bnb
_2rdacarrier
999 _c1688151
_d1688151