000 00881nam a2200289u##4500
001 genk/214152
003 POUNB
005 20240110040932.0
020 _a9780071615051
_c30.00
040 _aмченко
041 _aeng
044 _aUS
100 1 _aMoeller,L. H.
_qLeslie H.
_4aut
245 0 0 _aThe four pillars of profit-driven marketing
_bhow to maximize creativity, accountability, and ROI
_cL. H. Moeller, E. C. Landry ; with T. Kinni
260 _aNew York, NY;
_bMcGraw-Hill
_c2009
300 _a232p.
084 _a65.050.24
_2rubbk
700 1 _aLandry,E. C.
_qEdward C.
_4aut
700 1 _aKinni,T.
_qTheodore
_4
942 _cBOOK
090 _xM 693
991 _bgenk
_c65.050.24/M693-406505
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _asheet
_bnb
_2rdacarrier
999 _c1686943
_d1686943