APA

Magrath A. J., . (1992). The 6 imperatives of marketing. New York: Amacom.

Chicago

Magrath A J, . 1992. The 6 imperatives of marketing. New York: Amacom.

Harvard

Magrath A. J., . (1992). The 6 imperatives of marketing. New York: Amacom.

MLA

Magrath A J, . The 6 imperatives of marketing. New York: Amacom. 1992.