TY  - BOOK
AU  - Thompson,A.A.Jr
AU  - Gamble,J.E.
AU  - Strickland III,A.J.
TI  - Strategy: winning in the marketplace: core concepts, analytical tools, cases
SN  - 0072847700
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
ER  -