TY  - BOOK
AU  - Perreault,W.D.
AU  - McCarthy,E.J.
TI  - Applications in basic marketing: clippings from the popular business press, 1998-1999 edition
SN  - 0075610280
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
ER  -