Shockvertising in selected European countries: Hofstede's dimensions analysis

     
      M 13
      Machova,R.
      Shockvertising in selected European countries: Hofstede's dimensions analysis R. Machova, E. Seres Huszarik, Z. Toth // Актуальні проблеми економіки. - 2015. - № 11. - С. 32-42 - .