The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI

     
      M 693
      Moeller,L. H.
      The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI L. H. Moeller, E. C. Landry ; with T. Kinni — New York, NY; McGraw-Hill 2009 — 232p.
9780071615051